Website Designing
I’m not talking about any website. I’m talking about websites which print money. I’m talking about websites which are highly optimized and customized for the One Call to Action.
The only purpose of website designing is to convey the customers:
a. What business is all about?
b. What problem they’re solving?
c. Why are they solving that?
d. Why their solution matters? Unique and memorable-brand.
e. Why you as a customer should care about the solution they’re providing? You gonna miss out if you don’t adopt or use it.
f. Write down your CTA clearly.
1. Treat Website as a copy.
Why?
Because it acts like that. You drive more traffic through SEO, Paid Ads, or shoutouts or whatever to your website which is your offer.
2. Treat your website as a funnel.
Every time the user scrolls down, it should be treated as one part of the funnel.
Your funnel starts from the moment they click your website and ends when they complete the action of your CTA.
Note: Speak the language of your customers.
Now, let’s talk about your own business. Answer each and every question. Precise and Simple.
a. What your web design business is all about?
Ans. My business is all about helping other businesses to convey their message, the problem they’re solving in the most simple and precise way through their website which in turn will help them to acquire more customers.
Create websites which are highly optimized for CTA.
b. What problem your business is solving?
Ans. The problem my business is solving the following:
You link your website everywhere.
You run FB ads.
You go for shoutouts.
You do good SEO.
Simple, You put 200% work to acquire visitors.
You mindlessly plug your website link nearly everywhere in hope that people will go for your service or product, but in the end, nothing like that happens. Dreams Shattered.
What went wrong in the whole pipeline? You’re trying to find.
Was there a problem with you? Or your product/service? You start doubting yourself.
But the problem was with your offer(website) which was not designed for your main CTA.
You do nearly everything possible.
All of your efforts gone in vain.
The problem my business is solving: To increase the conversion rate of their business through their website.
How?
By designing websites which in clear words communicate their business.
By strictly including those things which are aligned with their CTA.
No Fluff. No BS. No Smartgiri or anything like yeah- We’re smart, because We do 100s of things.
By only including what’s relevant, their customer problem, the solution, and why are they unique[Brand].
Checklist/Guidelines while building a website:
- Treat Website as a copy.
- Your design does not matter if it’s not optimized for CTA(call to action).
- Keep special care for mobile devices(most of the customers comes from here).
- Keep it Precise and Simple.